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Home: About us

The World is Changing. Pay Attention.

Education Rethink provides research and analysis to universities, schools and education organizations to help inform internationalization strategies.

We use our expertise in a wide variety of areas to advise clients on maximizing in-country outreach activities such as student recruitment and partnership development.

Above all, we value a balance of robust data and global context.

Latest Work


Five Trends to Watch

Febuary 13, 2020

RETHINK Insights

Breaking down UK student visa data

December 16, 2019

RETHINK Insights

When recruiting in Africa...

November 26, 2019


The End Of The Affair

November 25, 2019

First Principles

Build more bridges

International education brings cultures together and promotes understanding.

Stay informed

The international education landscape is becoming more competitive, and institutions need to keep up with changing dynamics.

Resist complacency

Every country and its educational institutions can improve their internationalization strategies.

Core Competencies


 We support education institutions in the development, implementation, and optimization of their internationalization strategies. Using hard data and rigorous analysis, we provide answers to questions surrounding:

Education policies

Student recruitment


Subject demand

Competitor landscaping


We scan the market to provide insights about the latest trends in international education, casting a wide net and always separating the signal from the noise.  We marry deep knowledge of education policy with data science.


We develop and manage in-house indices to benchmark the performance of education programs, institutions, and markets. 


We conduct surveys, focus groups, and targeted interviews of students and stakeholders to get the answers straight from the source.  


Anna Esaki-Smith

Co-Founder and Managing Director

Anna is a global education strategist with deep experience in international student recruitment, partnership development, content creation, branding and profile building. She specializes in helping universities develop and maximize their global outreach activities. She previously worked with UC Berkeley Extension, the British Council and EF Education First. She has an undergraduate degree from Cornell University and a MSc from the Columbia University Graduate School of Journalism.


Jeremy Chan

Co-Founder and Managing Director

Jeremy is a global education expert specializing in identifying the latest trends in international education. With over a decade of work experience in East Asia, he helps education institutions around the globe develop and implement strategies to stay ahead of the internationalization curve. Jeremy has previously worked at the British Council and the U.S. Department of State, and he holds degrees from Princeton University and the Johns Hopkins University School of Advanced International Studies.

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